ANC, YAHOO! PHILIPPINES INK NEWS CONTENT PARTNERSHIP
The Philippines’ most trusted 24/7 news channel ANC, the ABS-CBN News Channel, and Yahoo! Philippines, country’s leading online news site, are joining forces to provide premium news content to online users in the region, and Filipinos around the world.
In a first of its kind collaboration in Southeast Asia between two powerful media voices, the partnership is a step towards making the daily habits of online users around news consumption inspiring and delightful.
The partnership enables Yahoo! Philippines, which has a daily average user base of 2.1 million, to build a strong presence on TV. The move makes ANC its top content partner, providing its network with the latest news and information culled directly from the live on air feed of the award-winning news channel.
Similarly, ANC will have its own section on Yahoo! Philippines News. It will serve as the digital hub of the news channel where users can find online articles, photos, and video clips of news reports, features and interviews aired on ANC.
ANC has been front and center in television news reporting since its launch in 1996. ANC solidified its reputation as the gold standard of news channels in the Philippines by being first-in, last-out in the coverage of all major historical events over the past 17 years. It was also the first Philippine news channel to engage netizens through social networking sites. By partnering with Yahoo!, ANC will be able to leverage Yahoo!’s scale and technology to bring the Philippines’ most trusted source of news to today’s mobile generation of Filipinos.
ANC’s Chief Operating Officer Cilette Liboro-Co said, “The partnership will cement ANC’s position as the most trusted and reliable news source in the country not only on television but also online. With Yahoo! Philippines as our digital hub, we will be able to bring ANC’s expertise in news delivery and analysis to a wider audience.” Liboro-Co added “ANC has a very strong following among digital news consumers that rely on it for credible up-to-the-minute news and we will deliver that and more on the ANC Yahoo! site.”
The partnership demonstrates how Yahoo! is building scale, reaching more targeted audiences, and partnering to deliver the most innovative news content.
Commenting on the partnership, Kate Delos Reyes, Country Manager and Country Editor, Yahoo! Philippines said, “This partnership is a true online and on-air collaboration that aims to reinvent how consumers access news across screens. It will enable us to bring together cutting edge developments in news creation and delivery by combining ANC’s first class journalism and Yahoo!’s enormous scale and technology.” She added, “Every day, millions of Filipinos turn to Yahoo! Philippines for their daily dose of news and we want to continue being a trusted source of news and information for them. Yahoo! is committed to bringing the most personalized and relevant information to our users and this partnership helps us to deliver on that promise.”
Yahoo! is a leader in online news around the world. It has pioneered many content partnerships, such as with ABC News in the USA. Yahoo! creates highly personalized experiences for users, keeping people connected to what matters most to them, across devices and around the world.
ANC Yahoo! goes live on Monday, July 22, 2013. The launch will be marked by an intensive joint coverage of President Benigno ‘Noynoy’ Aquino III’s State of the Nation Address (SONA). Yahoo! and ANC will provide exclusive SONA-related content which the users can access through the web and view on cable TV.
Yahoo! is focused on making the world’s daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the company’s blog (yahoo.tumblr.com).
ANC, the ABS-CBN News Channel was originally established in 1996 as SNN, the Sarimanok News Network. SNN was the brainchild of the late Eugenio “Geny” Lopez Jr. who envisioned a TV station that would become the Filipinos’ primary source of news and information. Today, ANC is the top of mind channel for accurate and unbiased source of information and the go-to station for breaking news, wall-to-wall live news coverage and analysis with context in the Philippines. ANC can be viewed through Skycable and Destiny Cable in the greater Metro Manila area and various provincial operators nationwide. ANC is also bundled with The Filipino Channel and can be seen via satellite, IPTV, cable and mobile in North America, Europe, the Middle East, Australia and some parts of Asia, including Japan and Singapore via Star Hub.
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