Moving loved ones closer through LINE Premium Call
Stronger connections are made through an exclusive promotion for Filipino users
Manila, Philippines – August 6, 2014 – LINE, the world’s leading mobile platform with 490 million users, has launched a new LINE Premium Call promotion exclusive for Philippine users during the “LINE more, be closer” event held in Makati Shangri-la Hotel. For Filipinos, communication is vital in preserving and strengthening relationships. With an aim to build lasting relationships, LINE formally introduced LINE Premium Call, a globally renowned call service, along with loads of other surprises exclusive to its Filipino users.
Since its launch in the Philippines, the global messaging and call app continued to roll out exciting new features that brought its Filipino users closer together. LINE sees this as one of million reasons to celebrate its evolution from a budding messaging application to a full-fledged mobile ecosystem with pools of rip-roaring features. LINE Philippines has also launched partnerships with some of the country’s biggest names from various industries—including Jollibee, Bench, and Family Mart.
“With the launch of LINE service and TV commercial last year, LINE has become one of the leading mobile platforms in the Philippines,” said Greg Kim, head of LINE Philippines, during the event. “We have come up with a campaign exclusive for the users in the Philippines for them to connect and be closer to their beloved friends and families.”
Building stronger connections with affordable price
LINE Premium Call allows users to make low-cost calls domestically and internationally to both landlines and mobile devices from inside the LINE app. With over 490 million users worldwide, the globally renowned app helps users in the Philippines reconnect with their families and friends through enhanced call quality and better network conditions.
“Compared to other leading brands, LINE Premium Call provides the lowest price in all the Philippines’ most popular calling destinations because we believe that closer bonds among our loved ones should start with stronger connections,” added Kim. “LINE promises to enhance its services further through exciting new features and add-ons to give our users more ways to communicate with their loved ones.”
Better call quality
Since the launch of LINE free call service, LINE has been fully committed to consistently improve the quality of our LINE-to-LINE voice call, video call and LINE Premium Call. As a part of this commitment, LINE conducts ceaseless research and experiments under the testing environment that meets the rigorous international standards, including ITU-T recommendations.
As a result, LINE’s voice call usage experienced a huge leap of 5.6 times and the clarity of the voice quality improved by 120% between late 2012 and the first half of 2014. Moreover, Japan’s leading newspaper Nikkei even recognized LINE Premium Call as the Best New Product of Q2 in 2014 based on its competitive price and quality.
[Call quality check machine for different mobile devices]
“LINE is my number one choice when it comes to communicating with my loved ones,” said Jessy Mendiola, one of this generation’s leading actresses. Likewise, host-actor Matteo Guidicelli said that nothing can match LINE in terms of call quality. The two rising Filipino superstars who are the brand ambassadors of LINE, joined the event to share their personal stories and to encourage other LINE users to use LINE Premium Call.
LINE Premium Call promotion
The event also marked the launch of LINE’s newest Premium Call promotion exclusive in the Philippines. LINE will be giving away coupons with 300 LINE Premium Call credits to diners of 23 Munchpunch affiliated restaurants in 100 branches from August 14th to September 13th. These call credit coupons will also be given out to online shoppers of Lazada website from August 14th to 23rd.
“LINE promises to continue its efforts in focusing more on features that these Philippine users will love while providing the best communication experience. Latest features including LINE Selfie Stickers, Hidden Chat and many other initiatives are all part of our ongoing effort. We always strive to provide everyone the best messaging and call experience. We hope more users in the Philippines are connected with their friends and family through LINE Premium Call,” Kim concluded.
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LINE, the world’s hottest mobile messaging platform, offers free text and voice messaging, voice calling and group chat with up to 200 people, integrated with various interactive elements such as Stickers, Home & Timeline and Official Accounts. Since its release in June 2011, the cross-platform mobile messenger has been releasing a series of add-on apps that range from games to an anti-virus app. Today, LINE has become a hot cultural icon with 490 million users in 230 countries. LINE has also held the coveted No. 1 spot in the ‘free apps’ category of app stores in 70 countries. For more information visit: http://line.naver.jp/en/.
About LINE PLUS Corporation
LINE PLUS Corporation, the world’s leading mobile platform innovator, is a joint-venture entity between Naver Corporation (former NHN Corporation) and LINE Corporation (former NHN Japan Corporation), newly organized in March 2013. As a global smartphone life platform provider, LINE PLUS services LINE and its family applications to bring together an innovative mobile messaging tool and new communication lifestyle. LINE PLUS Corporation was created to promptly react to the ever-changing mobile messenger market and to strengthen its global business based on the industry expertise of its parent company, which furnishes a wide range of innovative and convenient online services. LINE PLUS Corporation is located in Seoul, Korea. For more information, please visit http://www.nhncorp.com/nhnen/index.nhn .
© 2014 LINE PLUS Corporation. All rights reserved. LINE PLUS & LINE logos are trademarks and/or registered trademarks of LINE PLUS Corporation in Korea and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
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