Asus PH to open its 1st ROG flagship concept store on July 2016

ASUS Republic of Gamers (ROG), the world’s undisputed No. 1 gaming brand worldwide.

They will also open its 1st flagship concept store in the Philippines this July 16. Which will be located at the 4th Floor of SM Cyberzone, Building B SM Megamall in Mandaluyong City.

Filipino gamers and enthusiast who visit the ROG concept store will be enthralled to experience ROG’s unrivalled products and gaming innovation hands-on, it will answer the cravings of the most hardcore Pinoy gamers and enthusiasts seeking access to a high-end and reliable gaming technology and peripherals.

Aside from the blessing of the new ASUS ROG concept store, Asus will having a special promo on its opening day with ROG Freebies for visitors with ASUS ROG’s kick-off promos:

  • 1st five (5) customers to purchase an ROG monitor will get an ROG Hoodies
  • 1st ten (10) customers to purchase any ROG motherboard / graphics card or ROG STRIX graphics card will get an ROG exclusive designed shirt.
  • 1st twenty (20) customers to purchase any ROG mouse or STRIX peripherals will get a limited edition ROG lanyard.






Tune into ASUS and ROG Philippines’ social media pages for more information on local pricing, availability and other updates.




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ASUS Philippines Announces

ASUS Philippines Announces the Availability of the New ZenPad Tablets

ZenPad is a series of premium tablets that combine refined styling with incredible entertainment and productivity capabilities to redefine the tablet experience and bring true luxury to consumers.

Manila, Philippines (July 30, 2015) ZenPad is the world’s first tablet to feature an innovative interchangeable cover design that lets users easily customize their tablet with functional back covers. These can provide extra features and additional color options, while perfectly matching ZenPad’s looks. ASUS ZenPad also boasts of ASUS’ VisualMaster technology for incredible viewing experience, ASUS’ famous camera innovation — the ASUS PixelMaster technology and an incredible cinematic audio feature while still allowing users to enjoy unprecedented performance.


A Vivid and Rich HDTV Tablet Experience

ASUS VisualMaster is a suite of exclusive visual enhancement technologies that combine hardware and software to optimize all aspects of the display — including contrast, sharpness, color, clarity, and brightness — resulting in an incredibly realistic viewing experience. With ASUS VisualMaster, it’s just like being there.

PixelMaster — Professional-looking Photos, Every Time

The ZenPad features PixelMaster, an exclusive ASUS camera technology comprising set of features including low-light mode that improves camera performance and make it easier for users to capture great photos and videos.

Low-light Mode significantly increases camera performance in poorly lit scenes. By merging adjacent pixels, the camera increases light sensitivity by up to 400% and contrast up to 200%, resulting in clear and bright low-light shots without the need for a flash. Electronic Image Stabilizer (EIS) improves low-light performance even further resulting in sharper, non-blurry photos. Low-light mode is also available when shooting video.

Cinematic Audio Experience

Complementing its stunning display, ZenPad is the world’s first tablet to integrate DTS Premium Sound™ technology for incredible audio. The built-in DTS-HD coder-decoder (codec) provides high-fidelity sound from all types of multimedia content, and lets users play back or stream movies and music with up to 5.1 channels of DTS surround sound to a connected audio system. ZenPad also includes DTS Sound Studio™ to transform stereo audio into virtual surround-sound that users can enjoy either through ZenPad’s speakers or using headphones for immersive entertainment experiences at home or on the go.

Top notch performance with Intel’s latest Atom X3 processor

The ZenPad is equipped with Intel’s new Atom X3 processor that has world-class performance and network coverage. It is also Intel’s new system-on-a-chip (SoC) dedicated for entry-level tablets, phablets and smartphones.


ZenPad S 8.0 (Z3580CA)

ZenPad S 8.0 offers the premium ZenPad experience, delivering ultimate style and beauty together with extreme performance. Featuring a gorgeous, Zen-inspired design that fuses aesthetics with functionality, ZenPad S 8.0 is crafted with clean lines, a metallic finish enhanced by an exquisite hairline pattern, and brilliant diamond-cut edges. Just 6.6mm thin and weighing only 298g, it is extremely thin and lightweight, making it perfect to take anywhere and comfortable to hold and use for long periods of time.

ZenPad S 8.0 is equipped with a 2K QXGA (1536x 2048) IPS display with a wide 178-degree viewing angle and an incredible 324ppi pixel density for a stunning, beautifully-detailed viewing experience. It also comes with ASUS Tru2Life Plus, which includes all the benefits of Tru2Life and also improves video with fast action scenes by reducing blur, resulting in for smooth, detailed motion. ZenPad S 8.0 takes tablet performance to the next level. It is powered by a 64-bit Intel® Atom™ Z3580 processor and is the world’s first 8-inch tablet with 4GB of RAM, delivering blazingly fast performance when running the most demanding games and apps, and offering incredibly smooth multitasking.

ZenPad 7.0 (Z370CG) Bigger while Smaller

ASUS ZenPad 7.0 is a 7-inch tablet with a body that’s as small as that of a traditional 7-inch device. This incredible engineering achievement was made possible by reducing the bezel width to the bare minimum, giving ASUS ZenPad 7.0 a remarkable 72% screen-to-body ratio. Connect with your friends via text messages and calls through its 3G functionality.


ZenPad C 7.0 (Z170CG) Overview Stylish 7-inch value tablet delivers all-around entertainment

The design of ASUS ZenPad C 7.0 carries modern influences and a simple, clean look that gives it a universal and stylish appeal. It boasts of great performance and entertainment features that makes it an all-around value tablet in an elegant design.




Android Lollipop


8“ LED Backlight IPS panel; 2048×1536 (QXGA); 4:3; Glare type

10 finger multi-touch support; Active stylus support

TP Full-Lamination bonding technology

Pixelworks Iris2 Image processor for ASUS Intelligent


Intel Moorefield Quad-Core 2.3GHz CPU; 64bit




64 GB eMMC

5GB Life Time ASUS Webstorage Space ; with an additional 11GB for the first year

100GB of Google Drive space for 2 years*


IMG PowerVR Series 6 – G6430

Wireless Data Network

WLAN 802.11 a/b/g/n & ac, Bluetooth V4.0 + BLE

Support Miracast


5 MP Front Camera ( 720p Video Recording )

8 MP Rear Camera ( 1080p Video Recording )


Dual Front Stereo Speakers with SonicMaster & DTS


1 × Type C USB

1 × 2-in-1 Audio Jack (Headphone / Mic-in)

1 × Micro SD Card Reader, up to 128GB (SDXC)

1 × Digital Microphone


G-Sensor/ E-compass / GPS / Light / Hall Sensor


9 hours 15.2 Wh Li-polymer Battery




Black, White

Dimensions & Weight

203.2x 134.5x 6.6mm (TBD); 298g

SRP, Availability

Coming Soon



Black; White, Aurora Metallic


7″ LED Backlight IPS panel, 1280 x 800; HD

Touch panel:

Capacitive touch panel with 10 points multi-touch function

Coating for anti-fingerprint


189mm (L) x 110.9mm (W) x 8.75mm (H)

Touch wake up/commands




Battery Pack & Life

13Wh, 3450mAh(non-removable polymer battery)>9hr , target 10hr @ 100nits, 720p, playback


Intel SoFIA 3G-R C3230RK Quad-Core Processor


Mali- 450

Main Memory

On Board LPDDR3, 2GB


1. G-Sensor

2. E-compass

3. GPS

4. Light

5. Proximity

6. Hall Sensor



(5GB of ASUS WebStorage space for life; with an additional 11GB for the 1st year)


802.11 b/g/n

Wi-Fi Antenna*1


BT 4.0+BLE

Voice function


SIM card


SIM card slot

Yes, Dual Sim


GPS, aGPS & Glonass

Card Reader

MicroSD(up to 128GB) , Support SD eXtended Capacity


1 x micro USB

1 x Audio jack: Head phone/Mic

1 x Card reader (Micro-SD), support Up to 128G SDXC


Front Camera: 2MP with 720p video recording

Rear Camera:

8 MP Auto Focus with 1080p video recording




Yes, Build in with Speaker


Audio CODEC (GOOGLE CTS minimum request)

Build-in high quality speaker x 1 Front speaker


Analog Microphone*1

Accessory in Box

User Manual, USB Cable, Adaptor, Warranty Card,

Support OS

Android Lollipop 5.0

AC adapter

Output: 5.2V 1.35A 7W with USB jack

Input: 100-240V AC, 50/60HZ universal

SRP, Availability

PHP 7,995.00



Charcoal Black, Pearl White, Glamour Red, Aurora Metallic


7″ IPS, LED backlight

1024 * 600, WSVGA, 16:9

MIPI interface

300nits (Typical), contrast 600:1

Touch panel: Capacitive touch panel with 10 points multi-touch function

Full lamination

Anti-fingerprint coating


189 mm (L) x 108 mm (W) x 8.4 mm (H)



Battery Pack & Life

13W, 3450mAh

Polymer battery

720p video playback with WiFi: 9hr

Wifi browsing: 9.6 hr

3G talk time: 29hrs

3G standby time: 618hrs


Intel® Atom™ x3-C3230

Quad Core, 64-bit


Mali 450 MP4


built-in SoC

HSPA+ DL: 21Mbps, UL: 5.76Mbps

Voice function


Main Memory




ASUS Webstorage: 5GB space for life time

with an additional 11GB for the first year


Wifi 802.11 bgn (Intel A-Gold 620)

Wi-Fi Antenna*1, Single Band


BT4.0 (Intel A-Gold 620)






GPS/Glonass/AGPS (Intel A-Gold 620)



Card Reader

MicroSD(up to 64GB SDHC)

I/O port

1 x micro USB USB Host

1 x Audio jack: Head phone/Mic

1 x Card reader (Micro-SD)

SIM Card

Yes, Dual Sim


Front Camera: 0.3M, 640×480@30fps video, F2.8

Rear Camera: 2M Fix Focus, F2.8, 720p@30fps




Yes, same as speaker


Audio CODEC (GOOGLE CTS minimum request)

Build-in high quality speaker * 1 (mono)

(Front side output)

DTS-HD & DTS Studio Sound


Analog Microphone * 1

Accessores in Box

User Manual, USB Cable, Adaptor, Warranty Card

Support OS

Android Lollipop 5.0

Software Certification

1. Wi-Fi/Wi-Fi Direct/Miracast

2. Bluetooth QDL(BT4.0)

SRP, Availability

PHP 5,995.00, available now


About ASUS

ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning motherboards. A leading enterprise in the new digital era, ASUS designs and manufactures products that perfectly meet the needs of today’s digital home and office, with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,256 awards in 2013 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 13,600 employees around the globe with a world-class R&D team of 4,500 engineers. Company revenue for 2013 was approximately US$14 billion


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ASUS launches the world’s first credit card-sized powerbank

What’s In My Pocket?

ASUS Powerbank

ASUS launches the world’s first credit card-sized powerbank in on June 26, 12 Noon!

With so many powerbanks that you can find in the stores left and right, finding the perfect one is just as important as finding the right outfit, especially if you don’t want to be carrying a bulky powerbank on a night out with friends – or probably with your date.

ASUS just announced its newest offering to all those who are always out and about but still require an unfailing amount of battery power on their mobile devices – the ASUS ZenPower which will be exclusively sold in (via www. starting June 25 at 12 Noon.

With the ASUS ZenPower, you can expect stylish, lightweight, and compact design of a 10,050 mAh powerbank but with the same size as your credit card – fitting perfectly and seamlessly into your pocket.

Coming in Blue, Pink, Silver, and Gold, and weighing at 215 grams, ASUS ZenPower is the best solution for all urban lifestylistas who are always on the go and let style speak for themselves.

With the partnership of ASUS and Lazada Philippines, the superior quality and design of the ZenPower can now be experienced effortlessly through Lazada’s innovative shopping solutions. Shop anywhere, and anytime with the Lazada Mobile App, available for FREE in both Google Play Store and iOS Appstore- so whether you are stuck in the traffic or in between meetings, you can still shop with the Lazada Mobile App. With Lazada’s nationwide Cash-on-Delivery network, you can pay in cash once the items are delivered to your doorstep.
So the next time you dig into your pockets, reach out for the ASUS Zenpower! Avaiilable this June 25 (Thursday) at 12 Noon in the Philippines’ One-Stop Shopping Destination –!

About Lazada
( is Philippines’ largest online shopping mall and is pioneering e-commerce by providing a fast, convenient and secure online shopping experience combined with an extensive product offering in categories ranging from mobiles & tablets and consumer electronics to household goods, toys, fashion and sports equipment. Lazada is continuously striving to offer its customers the best possible shopping experience with multiple payment methods including cash on delivery, extensive warranty commitments and free returns. Lazada mobile applications for Android, iPhone and iPad provide additional convenience to its consumers’ allowing them to shop anywhere, anytime.

For more information, please visit For updates on Lazada’s latest innovations, as well as activities, contests and promotions, connect with us via Facebook (

For any inquiries, feel free to contact our team at


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Asus Zenfone 5 A501CG.

Coming out from technological obscurity into one of the world’s most laptop brands, Asus has conquered the world with affordable but innovative gadgets. From Asus’ new line of smartphones comes the Asus Zenfone 5 A501CG.

The Asus Zenfone employs a powerful processor – Intel Atom 2560 Multicore. Latest and fastest in the line of mobile processors, it enables your apps to run quickly and games run smoothly without compromising battery performance. Watch movies, go livestreaming, or make Skype calls without the typical lags associated with app-based services.

Selfie here, and selfie there. Enjoy crisp image quality with Zenfone’s 2MP front camera; capture a selfie with breeze. Snap breathtaking sceneries using the 8MP back camera, enhanced with Pixelmaster to deliver professional-looking images from your phone. Share photos instantly on Facebook or Instagram with seamless WiFi and network connections.

Asus takes user-friendly to a higher level. The ZenUI has every product information you need in a click, no need to look for the manual. With the intuitive Glove Touch, you can still use the device even when wearing gloves. Why buy two separate phones when you can service two numbers in one. Zenfone has a Dual SIM function, with both SIMs on active.

For longer hours of creating and sharing memories, be sure to pair your Zenfone with a powerbank of your choice available at the Lazada’s Mobile and Tablets section to let you stay connected.

Specifications of Asus Zenfone 5 A501CG 16GB (White)

What’s in the box:
  • 1 x Asus Zenfone 5″ A501CG 16GB (White)
  • 1 x Charger
  • 1 x Earphones
  • 1 x User Manual
General Features:


₱ 6,985.00

A501CG 16GB

Size (L x W x H cm)

Weight (kg)


Display Size (in)


Capacity (GB)


CPU Speed (GHz)


Operating System
Android 4.3 Jelly Bean


ASUS Zenfone 5 are available at LAZADA Philippines;



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